About us

 

The Finest of Self Care


At Naroa, we believe the small moments count. The times when you are doing day to day tasks that are just ‘normal’ whether it be making breakfast, getting dressed or taking a shower. These moments matter.

This is precisely why we have focused on one particular aspect where a small change can enhance your everyday experience - self-care, more specifically, caring for your skin health and well-being. Your skin serves as your body's defence against the world, and it deserves to be nurtured with utmost care and best intentions.


Woman in bath holding naroa sponge

 

Sustainably & Eco Friendly


Our sponges, when harvested, are cut from the root. Studies have shown that when sponges are cut from the root, they often grow back healthier than before. We also do not harvest below a minimum size, thus ensuring the growth of new sponges for the future.

We also harvest rainwater to process the sponges, meaning less water is used and a significantly reduced carbon footprint.

Packaging you ask? We have 100% plastic free packaging. No plastic. Ever.



Woman holding sponge on shoulder with lather





Worldwide


To this day, we have sold thousands of sponges around the world from London to Sydney, New York to Dubai and many more. We hope you will join and have a new experience of using Naroa natural sponges to see your skin thrive and feel it’s best, in the most natural way.


Based in London, Athens and New York. Naroa revives your self-care, naturally.